Adidas AG
Designs, develops, produces and markets athletic and sports lifestyle footwear, apparel, accessories and gear under the adidas, adidas Golf, and Five Ten brands globally.
As of Aug 31, 2026
Summary
Adidas AG is a German sportswear and footwear manufacturer with a market capitalisation of €27.0 billion. The stock is trading at €154.20 with a bullish technical bias, though it remains down 5.6% over the past year and 4.4% over the last month despite today's modest 0.7% gain.
Price history
As of Aug 28, 2026
Performance
-1.82%
-0.16%
-4.37%
-7.58%
-7.07%
-5.56%
As of Aug 28, 2026
Technical indicators
- 41
- 0.11Bullish
- 50: 170.58 · 200: 155.82
- €148.50 / €156.50
Technical Bias
Bullish lean
Adidas AG's technical indicators are sending a mixed message at €154.20. The MACD shows bullish momentum, but the RSI sits neutral at 41 (not yet overbought), and the price is between moving averages that offer no clear directional bias. This is a derived technical read, not a recommendation. The stock sits between support at €148.50 and resistance at €156.50, with the overall tally leaning slightly bullish.
A transparent read of the indicators below — not a prediction or recommendation.
As of Aug 28, 2026
Fundamentals
- €27.0B
- 19.79
- €7.79
- 5.30%
- +13.3%
- €274M
- 1.2
- €127.56 – €192.78
- 1.83%
- May 8, 2026
- Oct 29, 2026 (58 days)
As of Aug 31, 2026
Upcoming catalysts
- Earnings report
As of Aug 31, 2026
Latest news
As of Aug 31, 2026
MonkeyTrade's Take on Adidas AG
Short-term outlook
Adidas shares lean cautiously constructive but far from convincing: MACD is flashing bullish while RSI sits at a neutral 41 and the stock is still nursing a 4.4% monthly pullback. Watch €156.50 - a break above would support the improving momentum, while a slip through €148.50 support would undercut it. With earnings not due until October 2026, there's no near-term catalyst to force the issue.
Medium-term outlook
Adidas is growing revenue at a healthy 13.3% clip while turning a 5.3% profit margin, and a P/E of 19.79 with a 1.8% dividend suggests the market isn't overpaying for that recovery. With the technical trend also leaning bullish, the medium-term picture points upward. A slowdown in that revenue growth is the one thing that would undercut this view.
Key risks
- A beta of 1.2 means Adidas tends to move more sharply than the broader market, so downturns can hit the share price harder than average.
- The profit margin sits at a modest +5.3%, leaving limited room to absorb cost pressures or unexpected demand shifts without denting earnings.
- Weakness at a major peer like Nike, as flagged by Dick's Sporting Goods' recent stock troubles, suggests the wider sportswear retail channel may be under strain, which is a read-through risk for Adidas.
- The apparel industry's exposure to cybersecurity threats, highlighted by Levi's recent breach, is a sector-wide operational risk that could also apply to Adidas's own systems and customer data.
About Adidas AG
Adidas AG is one of the world's best-known sportswear companies, designing and selling footwear, apparel and accessories across global markets. Listed on the Xetra exchange under the ticker ADS, the German group operates within the Consumer Cyclical sector, specifically the Footwear & Accessories industry, competing at the top end of a market shaped by shifting fashion trends, sponsorship deals and international retail demand. With a market capitalisation of €27.0B, Adidas sits among the larger names in its space.
Adidas's key figures give a snapshot of how the market currently values the business. A price-to-earnings ratio of 19.79 reflects how much investors are paying relative to the company's earnings, while a dividend yield of +1.8% shows the return shareholders receive through payouts relative to the share price. Together, these figures offer a starting point for understanding how Adidas is positioned financially within its sector.
How to trade Adidas AG
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AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk. How we build these pages.