Adidas AG
Designs, develops, produces and markets athletic footwear, apparel, accessories and sports equipment globally under the adidas, adidas Golf and Five Ten brands.
As of Jul 17, 2026
Executive summary
Adidas AG is a German sportswear and athletic footwear manufacturer with a market capitalisation of €32.4 billion. The stock is trading at €181.10 and shows a neutral technical bias, having gained 1.8% over the past month but declined 10.4% over the past year.
Price history
As of Jul 17, 2026
Performance
-1.01%
-0.41%
+1.77%
+27.37%
+9.14%
-10.35%
As of Jul 17, 2026
Technical indicators
- 55.7
- -1.01Bearish
- 50: 168.91 · 200: 157.76Bullish
- €178.75 / €188.80
Technical Bias
Adidas AG's technical indicators are split: the moving averages favour higher prices, MACD suggests downward momentum, and RSI sits neutral. This derived technical read points to a balanced market with no clear directional bias, so traders would typically look to the support level at €178.75 and resistance at €188.80 to guide near-term moves.
A transparent read of the indicators below — not a prediction or recommendation.
As of Jul 17, 2026
Fundamentals
- €32.4B
- 23.7
- €7.72
- 5.52%
- +7.1%
- €274M
- 1.21
- €127.56 – €203.29
- 1.53%
- May 8, 2026
- Jul 30, 2026 (12 days)
As of Jul 17, 2026
Upcoming catalysts
- Earnings report
As of Jul 17, 2026
Latest news
As of Jul 17, 2026
Short-term outlook
Adidas shares are holding in a fairly balanced range, up 1.8% over the past month, with RSI at 55.7 showing no strong pull in either direction. The MACD's bearish tilt sits against a longer-term bullish backdrop from the 50-day average above the 200-day, so the near-term picture looks mixed. Watch €178.75 as support and €188.80 as resistance, with the next earnings update not due until July 30, 2026.
Medium-term outlook
Adidas is growing revenue at a steady +7.1% year-on-year, with a profit margin of 5.5% and a dividend yield of 1.5%, trading on a P/E of 23.7. With the technical picture reading neutral, the next few quarters may hinge on whether that top-line growth can translate into stronger margins, rather than any clear directional trend in the shares.
Key risks
- A beta of 1.21 means Adidas shares tend to swing more than the broader market, so downturns can hit harder.
- The stock trades well below its 52-week high of €203.29 at €181.10, showing it remains sensitive to shifting sentiment in consumer discretionary spending.
- A profit margin of 5.5% is fairly thin, leaving limited cushion if costs rise or promotions cut into pricing.
- Intensifying competition in the sportswear space, with Nike, Puma, ANTA and Lululemon all vying for market share, adds pressure to sustain the current 7.1% revenue growth pace.
About Adidas AG
Adidas AG is one of the world's best-known sportswear companies, designing and selling footwear, apparel and accessories under a brand that competes at the top of the global athletic and lifestyle market. Listed on XETRA under the ticker ADS, the company sits within the Consumer Cyclical sector, in the Footwear & Accessories industry, reflecting how closely its fortunes are tied to consumer spending, fashion trends and sporting culture worldwide.
With a market capitalisation of €32.4B, Adidas ranks among the larger names in its industry. Its price-to-earnings ratio of 23.7 shows what investors are currently willing to pay for its earnings, while a dividend yield of +1.5% offers a small, regular cash return to shareholders alongside any share price movement. Together, these figures give a snapshot of how the market currently values the business.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk.