Adidas AG
Designs, develops, produces and markets athletic and sports lifestyle footwear, apparel, accessories and gear under the adidas, adidas Golf, and Five Ten brands globally.
As of Oct 15, 2026
Summary
Adidas AG designs and sells footwear, apparel and sporting goods globally, operating through both owned and licensed retail channels. The stock is showing a bullish technical lean with a one-month return of +8.8%, though it remains down 16.9% over the past year. At a market capitalisation of €26.8 billion, the company trades at €154.40 per share.
Price history
As of Oct 14, 2026
Performance
+2.10%
+5.21%
+8.81%
-14.74%
-6.95%
-16.91%
As of Oct 14, 2026
Technical indicators
- 62.3
- 1.55Bullish
- 50: 149.88 · 200: 153.77
- €148.50 / €156.50
Technical Bias
Bullish lean
Adidas AG's technical setup is tilted bullish. The MACD shows positive momentum with a value of 1.55, while the RSI at 62.3 and moving averages (50-day at €149.88, 200-day at €153.77) remain neutral, suggesting no overbought conditions and room for upside. This is a derived technical read, not a recommendation. The stock trades at €154.40 between support at €148.50 and resistance at €156.50.
A transparent read of the indicators below — not a prediction or recommendation.
As of Oct 14, 2026
Fundamentals
- €26.8B
- 19.28
- €7.95
- 5.30%
- +13.3%
- €274M
- 1.17
- €127.56 – €192.78
- 1.91%
- May 8, 2026
- Oct 29, 2026 (13 days)
As of Oct 16, 2026
Upcoming catalysts
- Earnings report
As of Oct 16, 2026
Latest news
As of Oct 16, 2026
MonkeyTrade's Take on Adidas AG
Short-term outlook
The short-term setup on Adidas leans bullish but not overwhelmingly so. MACD is positive and the stock is up 8.8% over the past month, yet RSI at 62.3 and the 50/200-day averages sitting close together keep the picture balanced rather than decisive. A push through €156.50 resistance would confirm the upward bias, while a slip back to €148.50 support would call it into question; no earnings catalyst is imminent, with the next report not due until October 29, 2026.
Medium-term outlook
Adidas is backing up its bullish technical trend with real fundamentals: 13.3% revenue growth and a 5.3% profit margin point to genuine operational improvement, not just sentiment, while a 19.28 P/E and 1.9% yield leave room for further re-rating. Over the next few quarters the evidence leans constructive. A slowdown in that revenue growth pace would be the signal to reassess.
Key risks
- A beta of 1.17 means Adidas tends to move a bit more than the broader market, so swings in investor sentiment can hit the shares harder than average.
- The profit margin sits at a slim 5.3%, leaving limited room to absorb cost pressures, and recent analyst commentary already points to margin pressure as a live concern.
- Nike and LVMH's stumbles in China highlight how exposed global consumer brands are to shifting demand there, a risk Adidas shares given its reliance on international markets.
- The stock has traded in a wide range between €127.56 and €192.78 over the past year and currently sits well below the top of that range, reflecting how quickly sentiment on the name can swing.
About Adidas AG
Adidas AG is one of the world's best-known sportswear companies, designing and selling footwear, apparel and accessories under its three-stripes brand. Listed on Germany's XETRA exchange under the ticker ADS, it sits within the consumer cyclical sector, in the footwear and accessories industry, competing globally across performance sport and lifestyle fashion markets. With a market capitalisation of €26.8B, it remains one of the larger names in its space, reflecting its established global footprint and brand recognition.
The company's key figures give a snapshot of how the market currently values it. A price-to-earnings ratio of 19.28 shows what investors are paying relative to Adidas's earnings, while a dividend yield of +1.9% reflects the cash return paid out to shareholders at the current share price. Together, these metrics offer a useful starting point for understanding how Adidas is positioned relative to its peers in the consumer cyclical sector.
How to trade Adidas AG
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