Amazon.com Inc.
Operates online and physical retail stores selling consumer products, electronics, and subscriptions; provides cloud computing and advertising services; produces media content.
As of Aug 28, 2026
Summary
Amazon.com Inc. is a diversified e-commerce and cloud computing company that operates retail, marketplace, and AWS infrastructure services globally. The stock is trading with a neutral technical bias despite a strong one-month return of 13.1%, and today gained 4.0% to $266.43, reflecting solid near-term momentum alongside its broader one-year gain of 16.3%. The company commands a market capitalisation of $2.87 trillion.
Price history
As of Aug 28, 2026
Performance
+3.97%
+3.02%
+13.13%
-1.56%
+15.43%
+16.28%
As of Aug 28, 2026
Technical indicators
- 55.9
- -1.11Bearish
- 50: 251.66 · 200: 238.68Bullish
- $257.04 / $274.75
Technical Bias
Amazon.com Inc. is trading at $266.43 with a mixed technical picture: moving averages suggest upward momentum, MACD points to downside momentum, and RSI sits in neutral territory. This is a derived technical read, not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Aug 28, 2026
Fundamentals
- $2.87T
- 21.43
- $12.43
- 17.44%
- +19.6%
- $7.70B
- 1.45
- $196.00 – $287.20
- 0.00%
- —
- —
As of Aug 29, 2026
Latest news
As of Aug 29, 2026
MonkeyTrade's Take on Amazon.com Inc.
Short-term outlook
The short-term setup on Amazon leans mildly bullish but not decisive. Price sits above both the 50-day ($251.66) and 200-day ($238.68) averages after a strong +13.1% one-month run, though the negative MACD reading suggests momentum is cooling from that surge. A hold above the $257.04 support keeps the uptrend intact, while a break through $274.75 resistance would confirm the next leg higher.
Medium-term outlook
Amazon's fundamentals over the next few quarters look solid: 19.6% revenue growth alongside a 17.4% profit margin shows the business scaling profitably, and a P/E of 21.43 doesn't look stretched against that growth rate. The technical picture is neutral, though, so the tape isn't yet confirming the story. A break out of that neutral technical range, in either direction, would be the signal to watch.
Key risks
- A beta of 1.45 means Amazon tends to swing more than the broader market, so downturns can hit harder.
- The stock trades close to its 52-week high of $287.20, which can leave less room for error if growth expectations aren't met.
- Heavy investment in AI infrastructure, chips and robotaxi supply chains adds execution risk and could pressure margins if returns lag the spending.
- Competition in AI is intensifying, with rivals like Anthropic and Nvidia-linked players gaining ground, which could challenge Amazon's positioning in the space.
About Amazon.com Inc.
Amazon.com Inc. (NASDAQ: AMZN) is one of the world's largest internet retail businesses, sitting within the Consumer Cyclical sector. Alongside its core e-commerce operations, the company has built a market position that spans cloud computing, advertising and logistics, making it a bellwether for online shopping and digital infrastructure trends alike. With a market capitalisation of $2.87T, Amazon ranks among the largest publicly traded companies globally.
Amazon's price-to-earnings ratio of 21.43 gives a sense of how the market currently values its earnings relative to its share price. The company does not pay a dividend, with a yield of +0.0%, reflecting a policy of reinvesting profits back into the business rather than returning cash to shareholders. Together, these figures offer a snapshot of how Amazon is positioned financially within its industry.
How to trade Amazon.com Inc.
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