Amazon.com Inc.
Operates online and physical retail stores selling consumer products, electronics, and subscriptions; provides cloud computing and advertising services; produces media content.
As of Oct 13, 2026
Summary
Amazon.com Inc. is a diversified e-commerce and cloud computing giant operating across retail, advertising, and web services. The stock is trading at $258.58 with a bullish technical bias, supported by a one-year return of 19.5% and a market capitalisation of $2.80 trillion, making it one of the world's most valuable public companies.
Price history
As of Oct 13, 2026
Performance
-0.37%
+0.89%
+1.99%
+1.42%
+12.03%
+19.51%
As of Oct 13, 2026
Technical indicators
- 54.4
- 1.34Bullish
- 50: 258.35 · 200: 242.42Bullish
- $257.04 / $259.49
Technical Bias
Bullish lean
Amazon's technical setup leans bullish based on MACD momentum and a price trading above both its 50 and 200 day moving averages, though RSI at 54.4 remains neutral and not yet overbought. This is a derived technical read and not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Oct 13, 2026
Fundamentals
- $2.80T
- 20.65
- $12.57
- 17.44%
- +19.6%
- $7.70B
- 1.46
- $196.00 – $287.20
- 0.00%
- —
- Oct 29, 2026 (14 days)
As of Oct 14, 2026
Upcoming catalysts
- Earnings report
As of Oct 14, 2026
Latest news
As of Oct 14, 2026
MonkeyTrade's Take on Amazon.com Inc.
Short-term outlook
Amazon's short-term setup leans mildly bullish: price sits above both the 50-day ($258.35) and 200-day ($242.42) averages, MACD is positive, and the stock is up 2.0% over the past month, though RSI at 54.4 shows momentum isn't stretched. A push through $259.49 resistance would confirm the bullish tilt, while a slip under $257.04 support would undercut it. No earnings catalyst is imminent, with the next report not due until October 2026.
Medium-term outlook
Amazon's numbers support a constructive medium-term view: 19.6% revenue growth paired with a 17.4% margin shows the business scaling profitably, and a 20.65 P/E looks reasonable against that growth, while the technical bias leans bullish. Together these point to upside continuation over the coming quarters. A slowdown in revenue growth would be the key signal to reassess that stance.
Key risks
- A beta of 1.46 means Amazon tends to swing more than the broader market, so downturns can hit the share price harder than average.
- The stock trades close to its 52-week high of $287.20, which leaves less room for error if growth or margins disappoint.
- Rising competition in AI infrastructure, highlighted by Microsoft's new Maia 300 chip and the broader surge in data centre spending, could pressure Amazon's cloud margins and require heavier capital investment.
- As a Consumer Cyclical company, Amazon's revenue growth of 19.6% is tied to consumer spending strength, making it sensitive to any slowdown in household demand.
About Amazon.com Inc.
Amazon.com Inc. (AMZN) trades on the NASDAQ and sits within the Consumer Cyclical sector, specifically the Internet Retail industry. Best known for its e-commerce platform, the company has grown into one of the largest players globally across online retail, logistics and cloud computing, giving it a market capitalisation of $2.80 trillion and a significant footprint in how consumers shop and how businesses run their digital infrastructure.
Amazon's key figures reflect a company valued richly relative to earnings, with a price-to-earnings ratio of 20.65, suggesting investors are pricing in continued growth expectations. The dividend yield of +0.0% shows Amazon does not currently return cash to shareholders this way, instead reinvesting in its operations. Together, these figures point to a business prioritising scale and expansion over shareholder income distributions.
How to trade Amazon.com Inc.
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AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk. How we build these pages.