BMW AG
Develops, manufactures, and sells automobiles under the BMW, MINI, and Rolls-Royce brands, plus motorcycles and automotive financial services worldwide.
As of Jul 17, 2026
Executive summary
BMW manufactures premium automobiles and related luxury vehicles for the global market. The stock is trading with a neutral technical bias at €58.54, having declined 25.9% over the past year while showing a slight 0.4% gain today. The company carries a market capitalisation of €35.0 billion.
Price history
As of Jul 17, 2026
Performance
+0.38%
+0.69%
-2.01%
-25.85%
-33.52%
-25.87%
As of Jul 17, 2026
Technical indicators
- 37.5
- 0.43Bullish
- 50: 66.57 · 200: 77.25Bearish
- €57.02 / €61.68
Technical Bias
BMW AG is trading at €58.54 between support at €57.02 and resistance at €61.68. The technical picture is mixed: MACD shows bullish momentum with a value of 0.43, but the 50-day moving average at €66.57 sits well above the current price, suggesting a bearish longer-term trend. RSI at 37.5 reads as neutral territory. This is a derived technical read showing one bullish signal, one bearish signal, and one neutral indicator, not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Jul 17, 2026
Fundamentals
- €35.0B
- 5.21
- €11.19
- 5.22%
- -8.1%
- —
- 0.76
- €56.70 – €92.58
- 7.47%
- May 14, 2026
- Jul 30, 2026 (12 days)
As of Jul 17, 2026
Upcoming catalysts
- Earnings report
As of Jul 17, 2026
Latest news
As of Jul 17, 2026
Short-term outlook
BMW shares are stuck in a mixed technical picture: MACD points to bullish momentum, but price sitting below both the 50-day (€66.57) and 200-day (€77.25) averages keeps the broader trend bearish, and RSI at 37.5 is neutral. Over the next few weeks, watch how price behaves between support at €57.02 and resistance at €61.68, with the stock down 2.0% over the past month and no earnings catalyst until July 2026.
Medium-term outlook
Over the next few quarters, BMW's picture stays mixed: revenue has fallen 8.1% year-on-year, though the company still holds a 5.2% profit margin and pays a 7.5% dividend yield, while trading on a low 5.21 P/E. With the technical lean sitting neutral, the stock's medium-term path looks likely to hinge on whether that top-line decline stabilises.
Key risks
- Revenue fell 8.1% year on year, pointing to real demand or pricing pressure in BMW's core car business.
- The stock is trading near its 52-week low of €56.70, well below the €92.58 high, suggesting the market has turned cautious on the shares.
- Profit margin sits at a thin 5.2%, leaving little cushion if costs rise or sales soften further.
- As a consumer cyclical name, BMW remains sensitive to broader economic swings that affect big-ticket purchases like cars.
About BMW AG
BMW AG is one of the world's best-known premium carmakers, based in Germany and listed on the XETRA exchange under the ticker BMW. Operating in the consumer cyclical sector within the auto manufacturers industry, the company designs, builds and sells premium vehicles and motorcycles across global markets, competing at the top end of the automotive world alongside other established luxury and performance brands.
With a market capitalisation of €35.0B, BMW sits among the larger names in its industry. Its price-to-earnings ratio of 5.21 is low relative to typical market levels, which can reflect how investors are currently pricing its earnings against sector norms. The dividend yield of +7.5% points to a notably income-generous payout relative to the share price, a detail income-focused investors often pay close attention to when reviewing the stock.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk.