Booking Holdings Inc.
Operates online travel and restaurant reservation platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, along with related services and advertising.
As of Jul 17, 2026
Executive summary
Booking Holdings operates a global online travel platform connecting travellers with accommodation, flights, and related services. The stock is trading at $184.61 with a bearish technical bias, despite a 5.7% gain over the past month. Over the year, the company has declined 18.0%, reflecting broader travel sector volatility, though its $143 billion market cap underscores its dominance in online booking infrastructure.
Price history
As of Jul 16, 2026
Performance
+0.99%
+5.18%
+5.71%
-0.33%
-13.41%
-17.99%
As of Jul 16, 2026
Technical indicators
- 60
- -0.04Bearish
- 50: 169.2 · 200: 186.17
- $170.31 / $188.31
Technical Bias
Bearish lean
Booking Holdings trades at $184.61, nestled between support at $170.31 and resistance at $188.31. The technical picture leans bearish: MACD is in negative territory at -0.04, whilst RSI at 60 and the moving average positioning (50-day at 169.2, 200-day at 186.17) offer no directional conviction. This derived technical read is a snapshot of price momentum and positioning, not investment advice.
A transparent read of the indicators below — not a prediction or recommendation.
As of Jul 16, 2026
Fundamentals
- $143B
- 24.32
- $7.59
- 22.23%
- +16.2%
- $9.09B
- 1.08
- $149.76 – $229.86
- 0.88%
- Jun 5, 2026
- Aug 4, 2026 (17 days)
As of Jul 17, 2026
Upcoming catalysts
- Earnings report
As of Jul 17, 2026
Latest news
As of Jul 17, 2026
Short-term outlook
Booking Holdings has climbed 5.7% over the past month, with RSI at 60 pointing to steady but not overheated momentum, while a slightly negative MACD hints at fading upside strength. Over the next few weeks, watch the $170.31 to $188.31 range, as a break above resistance would signal renewed conviction, well ahead of earnings on Aug 4, 2026.
Medium-term outlook
Booking Holdings continues to grow revenue at a healthy 16.2% year-on-year clip with a solid 22.2% profit margin, underpinning a business that remains fundamentally sound. That said, the current technical lean is bearish, and with shares trading at a P/E of 24.32 and a modest 0.9% dividend yield, the next few quarters may see the stock's price action lag its underlying fundamentals.
Key risks
- With a beta of 1.08, Booking Holdings tends to move roughly in line with the broader market, so it carries typical exposure to macroeconomic swings that affect consumer spending.
- The stock trades well below its 52-week high of $229.86 at a current price of $184.61, suggesting the market has priced in some caution around travel demand or valuation.
- As a Consumer Cyclical name, Booking's business is closely tied to discretionary travel spending, which can soften if household budgets tighten.
- Competitive dynamics in Asian travel markets, highlighted by regional players like Agoda tracking shifts in traveller flows from China, Vietnam, and other destinations, point to a fast-changing regional landscape that could affect Booking's market share.
About Booking Holdings Inc.
Booking Holdings Inc. (NASDAQ: BKNG) is one of the world's largest online travel companies, operating well-known booking platforms that connect travellers with accommodation, flights, car hire and other travel services. It sits within the Consumer Cyclical sector, in the Travel Services industry, reflecting its exposure to consumer spending patterns and global travel demand. With a market capitalisation of $143B, it ranks among the larger, more established names in its space.
The company's key figures give a snapshot of how the market currently values it. A price-to-earnings ratio of 24.32 shows what investors are paying relative to its earnings, while a dividend yield of +0.9% reflects a modest cash return to shareholders alongside any share price movement. Together, these figures offer a starting point for understanding how Booking Holdings is positioned financially within the broader travel services industry.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk.