Booking Holdings Inc.
Operates online travel and restaurant reservation platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, along with related services and advertising.
As of Aug 31, 2026
Summary
Booking Holdings operates a portfolio of online travel platforms including Booking.com, Agoda, and Kayak, connecting travellers with accommodation, flights, and experiences worldwide. The stock is trading at a neutral technical bias with a market capitalisation of $155 billion. Over the past month it has gained 6.4 percent, though it remains down 7.7 percent over the year.
Price history
As of Aug 28, 2026
Performance
-3.18%
-1.90%
+6.41%
+23.12%
-3.55%
-7.68%
As of Aug 28, 2026
Technical indicators
- 53.1
- -1.73Bearish
- 50: 191.93 · 200: 185.42Bullish
- $204.02 / $215.69
Technical Bias
Booking Holdings is trading just above support at $204.02, with technical indicators split evenly: the 50-day moving average sits above the 200-day (bullish), MACD shows negative momentum (bearish), and RSI at 53.1 sits squarely neutral. This is a derived technical read, not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Aug 28, 2026
Fundamentals
- $155B
- 22.52
- $9.13
- 25.53%
- +8.1%
- $9.09B
- 1.07
- $149.76 – $224.59
- 0.83%
- Sep 11, 2026
- —
As of Aug 31, 2026
Upcoming catalysts
- Ex-dividend date
As of Aug 31, 2026
Latest news
As of Aug 31, 2026
MonkeyTrade's Take on Booking Holdings Inc.
Short-term outlook
Booking's short-term setup leans mildly constructive but far from decisive: price sits above both its 50-day (191.93) and 200-day (185.42) averages and is up 6.4% over the month, yet MACD's bearish tilt and a neutral RSI of 53.1 suggest the move has lost some momentum. A push through resistance at $215.69 would reinforce the bullish tone, while a break below support at $204.02 would undercut it. No imminent earnings catalyst is flagged.
Medium-term outlook
Booking Holdings pairs a 25.5% profit margin with steady 8.1% revenue growth at a 22.52 P/E, a combination that reads as a quality compounder rather than a bargain, while the neutral technical picture suggests the market has already priced this in. Over the next few quarters, the fundamentals support the current valuation more than they justify chasing it higher. A meaningful acceleration or slowdown in that revenue growth rate would be the key trigger to shift this balance.
Key risks
- A beta of 1.07 means Booking tends to move roughly in line with the broader market, so it isn't immune to swings in consumer sentiment or economic conditions.
- As a consumer cyclical business, travel demand is closely tied to household spending power, which can weaken if economic conditions sour.
- The stock trades at a PE ratio of 22.52 and sits well above its 52-week low of $149.76, closer to its high of $224.59, which may leave less room for error if growth slows.
- Competitive pressure is visible in the sector, with peers like Royal Caribbean gaining ground and comparisons being drawn against companies like Axon Enterprise, highlighting how competitive dynamics and revenue volatility remain live issues for travel platforms.
About Booking Holdings Inc.
Booking Holdings Inc. (NASDAQ: BKNG) is one of the largest names in online travel, operating in the consumer cyclical sector under the travel services industry. Through its network of booking platforms, the company connects travellers with accommodation, flights and other travel services worldwide, giving it a significant footprint in a market that rises and falls with consumer spending and travel demand. With a market capitalisation of $155B, it stands as a major player among its peers in the space.
The company's key figures give a snapshot of how the market currently views it. A price-to-earnings ratio of 22.52 reflects how investors are valuing its earnings relative to its share price, while a dividend yield of +0.8% shows a modest return being passed on to shareholders. Together, these figures offer a useful starting point for understanding where Booking Holdings sits financially within the travel services industry.
How to trade Booking Holdings Inc.
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