Booking Holdings Inc.
Operates online travel and restaurant reservation platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable, along with related services and advertising.
As of Oct 15, 2026
Summary
Booking Holdings operates a global online travel platform connecting travellers with accommodation, flights, and other travel services. The stock is currently showing a bullish technical bias, though it has declined 22.8% over the past year. At $160.68, the company holds a market capitalisation of $124 billion, though it fell 6.2% over the last month before today's 2.0% gain.
Price history
As of Oct 14, 2026
Performance
+3.19%
+3.09%
-6.21%
-12.75%
-24.45%
-22.84%
As of Oct 14, 2026
Technical indicators
- 39.9
- 1.19Bullish
- 50: 183.95 · 200: 179.6
- $157.74 / $166.19
Technical Bias
Bullish lean
The technical setup for Booking Holdings shows a mixed but slightly constructive picture. MACD is in bullish territory, whilst RSI sits at 39.9 and the moving averages offer no clear directional signal, resulting in one bullish and two neutral reads. This is a derived technical observation, not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Oct 14, 2026
Fundamentals
- $124B
- 17.78
- $9.02
- 25.53%
- +8.1%
- $9.09B
- 1.13
- $149.40 – $219.22
- 1.08%
- Sep 11, 2026
- Nov 3, 2026 (18 days)
As of Oct 16, 2026
Upcoming catalysts
- Earnings report
As of Oct 16, 2026
Latest news
As of Oct 16, 2026
MonkeyTrade's Take on Booking Holdings Inc.
Short-term outlook
Booking shares are leaning cautiously bullish in the short term, with MACD flashing a positive crossover even as RSI sits neutral and the stock nurses a 6.2% monthly pullback. A push through $166.19 resistance would confirm the turn higher, while a slip below $157.74 support would undercut it. Note the gap to the next earnings date, Nov 3, 2026, so no imminent catalyst is likely to disrupt this setup in the coming weeks.
Medium-term outlook
Booking Holdings pairs a reasonable 17.78 P/E with 8.1% revenue growth, a strong 25.5% profit margin and a 1.1% dividend, a combination that supports a constructive medium-term stance, reinforced by the bullish technical lean. Over the next few quarters this mix suggests room for the shares to keep working. A slowdown in revenue growth would be the key development to challenge that view.
Key risks
- A beta of 1.13 means Booking tends to swing a bit more than the broader market, which can amplify losses in a downturn given its ties to consumer travel spending.
- The stock is trading well off its 52-week high of $219.22, now at $160.68, showing the kind of volatility that has hit other "net stocks" sharply this year despite broader Nasdaq gains.
- As a Consumer Cyclical business, Booking's revenue growth of +8.1% is sensitive to shifts in discretionary spending, meaning any pullback in travel demand could weigh on results.
- Questions around how much of Booking's cash flow gains actually convert into shareholder value suggest some uncertainty about capital allocation and returns despite the company's solid +25.5% profit margin.
About Booking Holdings Inc.
Booking Holdings is a US travel services company listed on the NASDAQ under the ticker BKNG. Operating in the consumer cyclical sector, it's best known for its online travel brands that help people book accommodation, flights and rental cars around the world. With a market capitalisation of $124B, it stands as one of the larger names in the travel services industry, reflecting its broad reach and established position in online travel booking.
Booking Holdings' key figures give a sense of how the market currently views the business. Its price-to-earnings ratio of 17.78 shows how its share price compares with its earnings, while a dividend yield of +1.1% reflects the portion of returns paid out to shareholders. Together, these figures offer a useful starting point for understanding how BKNG is valued within its sector.
How to trade Booking Holdings Inc.
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