Diageo PLC
Produces, markets and distributes spirits and beers globally, with portfolio brands including Johnnie Walker, Guinness, Smirnoff and Don Julio.
As of Jul 17, 2026
Executive summary
Diageo PLC is the world's largest spirits maker, producing iconic brands including Johnnie Walker, Guinness, and Smirnoff. The stock shows a bullish technical bias despite a one-year loss of 15.3 per cent, though it has recovered 2.9 per cent over the past month. With a market cap of £35.1 billion and a current price of 1,574p, the company sits at a juncture between recent momentum and longer-term headwinds.
Price history
As of Jul 17, 2026
Performance
-0.38%
+3.28%
+2.94%
+3.54%
-0.84%
-15.34%
As of Jul 17, 2026
Technical indicators
- 56.5
- 3.85Bullish
- 50: 1531.38 · 200: 1602.71
- 1,296p / 1,731p
Technical Bias
Bullish lean
Diageo's technical picture leans bullish overall. The MACD is printing positive momentum at 3.85, whilst RSI at 56.5 sits neutral—not yet overbought—and the 50-day moving average sits slightly below the current 1,574p price, though the 200-day sits above at 1,602.71p. This is a derived technical read, not investment advice.
A transparent read of the indicators below — not a prediction or recommendation.
As of Jul 17, 2026
Fundamentals
- £35.1B
- 19.27
- 0.82p
- 12.19%
- -4.0%
- £2.69B
- 0.31
- 1,296p – 2,064p
- 4.10%
- Apr 16, 2026
- Aug 6, 2026 (19 days)
As of Jul 17, 2026
Upcoming catalysts
- Earnings report
As of Jul 17, 2026
Latest news
As of Jul 17, 2026
Short-term outlook
Diageo has edged up 2.9% over the past month, and MACD is leaning bullish even as RSI sits in neutral territory and the price hovers between its 50-day (1,531.38p) and 200-day (1,602.71p) averages. With support at 1,296p and resistance at 1,731p, the stock looks likely to trade within this range over the coming weeks, with no earnings catalyst until August 2026.
Medium-term outlook
Over the next few quarters, Diageo's picture is mixed: a 4.0% drop in revenue sits against a still-healthy 12.2% profit margin and a 4.1% dividend yield, offering some income cushion. With shares trading on a 19.27 P/E and the technical lean pointing bullish, the setup suggests the market may be looking past the recent sales softness.
Key risks
- Revenue fell 4.0% year on year, suggesting demand pressure or destocking that could persist if consumers keep trading down.
- The shares sit well off their 52-week high of 2,064p, trading at 1,574p, which points to lingering investor caution despite recent premiumisation efforts.
- Diageo's push into premium brands like Crown Royal and Bulleit relies on consumers continuing to pay up, a risk if budgets tighten further across the drinks sector.
- Asset disposals such as the Ontario site sale may support focus, but they can also signal a need to streamline amid broader industry headwinds facing the Consumer Defensive space.
About Diageo PLC
Diageo PLC is a UK-listed drinks group that sits within the Consumer Defensive sector, operating in the wineries and distilleries corner of the beverages industry. Trading on the London Stock Exchange under the ticker DGE, the company ranks among the larger names in its space, with a market capitalisation of £35.1B reflecting its scale in global spirits and premium alcoholic drinks.
Diageo's key figures point to a business valued as a steady, income-oriented holding. A price-to-earnings ratio of 19.27 shows how much investors are currently paying for each pound of earnings, while a dividend yield of +4.1% highlights the cash return shareholders receive relative to the share price. Together, these metrics offer a snapshot of how the market currently prices Diageo's earnings and income potential within its sector.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk.