Diageo PLC
Produces, markets and distributes a portfolio of alcoholic beverages including spirits, beer, wine and ready-to-drink products across multiple global regions.
As of Oct 15, 2026
Summary
Diageo PLC is the world's largest spirits producer, making and selling drinks like Johnnie Walker, Guinness, and Smirnoff across 180 countries. The stock is trading at 1,740p with a bullish technical bias, having gained 8.1% over the past month and returned 1.7% over the year. The company carries a market capitalisation of £38.1 billion.
Price history
As of Oct 14, 2026
Performance
+2.72%
+7.98%
+8.11%
+10.09%
+9.59%
+1.66%
As of Oct 14, 2026
Technical indicators
- 67.9
- 15.25Bullish
- 50: 1667.59 · 200: 1584.99Bullish
- 1,658p / 1,778p
Technical Bias
Bullish lean
Diageo's technical setup shows a bullish lean. The MACD is positive and moving averages confirm upward structure (price above both the 50-day and 200-day), though RSI at 67.9 sits in neutral territory rather than overbought. This is a derived technical read, not a recommendation.
A transparent read of the indicators below — not a prediction or recommendation.
As of Oct 14, 2026
Fundamentals
- £38.1B
- 29.53
- 0.58p
- 8.84%
- -1.7%
- £3.18B
- 0.35
- 1,296p – 1,885p
- 2.77%
- Oct 15, 2026
- Feb 4, 2027 (111 days)
As of Oct 16, 2026
Upcoming catalysts
- Ex-dividend date
- Earnings report
As of Oct 16, 2026
Latest news
As of Oct 16, 2026
MonkeyTrade's Take on Diageo PLC
Short-term outlook
Diageo's short-term setup leans bullish, with MACD confirming the uptrend and both the 50-day (1,667.59p) and 200-day (1,584.99p) moving averages sitting below price, reinforcing the trend. The shares are up 8.1% over the past month and RSI at 67.9 shows strong momentum without yet being overbought. A push through resistance at 1,778p would confirm the move, while a break below support at 1,658p would undercut it; no earnings catalyst is imminent, with the next report not due until February 2027.
Medium-term outlook
Diageo's fundamentals are mixed for the medium term: a 29.53 P/E looks rich against revenue that's actually shrinking 1.7% year-on-year, though an 8.8% profit margin and a 2.8% dividend yield give some cushion. With the technical lean bullish, the setup suggests traders are betting on a turnaround, but a return to positive revenue growth is the key development that would validate paying this premium.
Key risks
- Revenue fell 1.7% year on year, pointing to continued softness in underlying demand.
- A profit margin of 8.8% leaves limited room to absorb further cost or sales pressure.
- The shares trade on a price-to-earnings ratio of 29.53, which is a demanding valuation if the turnaround under new leadership takes time to deliver.
- Recent coverage of a leadership-driven turnaround and premiumisation strategy (such as the Johnnie Walker Blue Label launch) suggests execution risk, as results depend on these initiatives translating into actual sales growth.
About Diageo PLC
Diageo PLC is a UK-listed consumer defensive company operating in the wineries and distilleries corner of the beverages industry. Trading on the London Stock Exchange under the ticker DGE, it holds a market capitalisation of £38.1 billion, placing it among the larger names in the global spirits and drinks sector. Its scale reflects a broad portfolio of beverage brands that reach consumers across multiple markets, underpinning its position as a long-established player in the industry.
Diageo's key figures give a sense of how the market currently views the business. A price-to-earnings ratio of 29.53 points to a premium valuation relative to earnings, suggesting investors are pricing in steady demand typical of the consumer defensive sector. Meanwhile, a dividend yield of +2.8% shows the company returns a portion of its profits to shareholders, a feature often associated with established, cash-generative businesses in this space.
How to trade Diageo PLC
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