Nike Inc.
Designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for men, women, and kids globally under brands including Nike, Jordan, and Converse.
As of Oct 15, 2026
Summary
Nike Inc. is a global sportswear and athletic footwear manufacturer trading on the NYSE at $35.30 with a neutral technical bias. The stock has declined 45.9% over the past year and sits down 2.5% in the last month, reflecting sustained pressure despite its $52.5 billion market capitalisation in the consumer cyclical sector.
Price history
As of Oct 14, 2026
Performance
+5.27%
+2.74%
-2.54%
-19.96%
-43.13%
-45.88%
As of Oct 14, 2026
Technical indicators
- 43.8
- 0.19Bullish
- 50: 37.59 · 200: 46.87Bearish
- $31.97 / $36.67
Technical Bias
Nike is trading at $35.30, sitting between support at $31.97 and resistance at $36.67. The technical picture is split: MACD shows a bullish signal at 0.19, but the 50-day moving average at $37.59 is below the 200-day at $46.87, a bearish configuration. RSI at 43.8 reads neutral, suggesting no overbought or oversold extremes. This derived technical read across three indicators—one bullish, one bearish, one neutral—reflects a balanced market sentiment with no clear directional bias at present.
A transparent read of the indicators below — not a prediction or recommendation.
As of Oct 14, 2026
Fundamentals
- $52.5B
- 16.99
- $2.08
- 6.74%
- -4.3%
- $2.18B
- 1.1
- $31.97 – $68.19
- 4.64%
- Sep 1, 2026
- —
As of Oct 16, 2026
Latest news
As of Oct 16, 2026
MonkeyTrade's Take on Nike Inc.
Short-term outlook
Nike's short-term setup leans bearish, with price still beneath both its 50-day ($37.59) and 200-day ($46.87) averages despite a bullish MACD cross, suggesting any bounce is fighting an uptrend. Watch $36.67 resistance, a break above would challenge the bearish bias, while a slip under $31.97 support would confirm sellers remain in control. With no earnings date provided, the trend itself is the key signal to track.
Medium-term outlook
Nike's medium-term picture is mixed but leans cautious: revenue is still contracting (-4.3% YoY) even as the business holds a 6.7% profit margin, and the neutral technical bias shows traders aren't committing to a direction either. At a 16.99 P/E with a 4.6% dividend yield, the shares look reasonably priced while you wait for proof the turnaround is working. A return to positive revenue growth would be the clearest signal the balance of evidence has shifted.
Key risks
- Revenue is shrinking year on year, down 4.3%, which raises questions about demand momentum for the brand.
- A profit margin of just 6.7% leaves little cushion if costs rise or sales slow further.
- The stock sits near the bottom of its 52-week range, trading at $35.30 against a high of $68.19, pointing to sustained negative sentiment.
- The recent BofA downgrade to bearish adds to pressure, as analyst caution can weigh further on how the market views the stock.
About Nike Inc.
Nike Inc. (NYSE: NKE) is one of the world's best-known names in footwear and accessories, sitting within the Consumer Cyclical sector. Through its core Nike brand and a wide network of retail and wholesale channels, it holds a leading position in global athletic and sports lifestyle products, with a business that spans design, marketing and distribution across both performance and casual footwear and apparel.
Nike's market capitalisation of $52.5B reflects its scale within the footwear and accessories industry. A price-to-earnings ratio of 16.99 gives you a sense of how the market is currently valuing its earnings, while a dividend yield of +4.6% points to the portion of returns the company is currently passing on to shareholders through dividends. Together, these figures offer a quick snapshot of where Nike stands today.
How to trade Nike Inc.
Shares like this are usually traded as CFDs. Compare regulated brokers that offer share CFDs — weigh spreads, fees and platforms before you open an account.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk. How we build these pages.