Pernod Ricard S.A.
Produces and sells spirits, wines, and champagne under a portfolio of global brands including Absolut, Jameson, Chivas, Martell, and Havana Club, alongside non-alcoholic alternatives.
As of Jul 17, 2026
Executive summary
Pernod Ricard is a global spirits and wine company with a portfolio spanning cognac, whisky, pastis and other premium beverages. The stock is trading at €65.24 with a bullish technical bias, though it has fallen 28.1% over the past year. The company carries a market capitalisation of €16.6 billion and has gained 2.2% in the last month despite a 1.2% dip today.
Price history
As of Jul 17, 2026
Performance
-1.24%
+1.62%
+2.16%
-2.86%
-10.75%
-28.08%
As of Jul 17, 2026
Technical indicators
- 54.2
- 0.12Bullish
- 50: 63.52 · 200: 72.11
- €61.40 / €66.48
Technical Bias
Bullish lean
Pernod Ricard's technical setup shows a bullish lean: MACD momentum is positive, whilst RSI sits in neutral territory and the price sits between its 50-day average (€63.52) and 200-day average (€72.11), suggesting mixed directional bias. This is a derived technical read, not investment advice.
A transparent read of the indicators below — not a prediction or recommendation.
As of Jul 17, 2026
Fundamentals
- €16.6B
- 11.8
- €5.60
- 14.06%
- -14.9%
- €1.12B
- 0.47
- €58.60 – €104.34
- 7.33%
- Jul 22, 2026
- Aug 27, 2026 (40 days)
As of Jul 17, 2026
Upcoming catalysts
- Ex-dividend date
- Earnings report
As of Jul 17, 2026
Latest news
As of Jul 17, 2026
Short-term outlook
Pernod Ricard shares have edged up 2.2% over the past month, with MACD leaning bullish while RSI at 54.2 sits in neutral territory, suggesting steady rather than strong momentum. The stock is holding between support at €61.40 and resistance at €66.48, with the 50-day average (€63.52) still well below the 200-day (€72.11). With no earnings due until August 2026, near-term direction will likely hinge on whether price can clear €66.48 or slips back towards €61.40.
Medium-term outlook
Pernod Ricard trades on a modest 11.8x earnings, with a 14.1% profit margin showing the business still converts sales into profit despite a 14.9% year-on-year revenue decline. The 7.3% dividend yield stands out and may appeal to income-focused investors, while the technical picture currently leans bullish, suggesting some optimism is creeping into price action even as the fundamentals reflect an ongoing sales slowdown that will be worth watching over the coming quarters.
Key risks
- Revenue fell 14.9% year on year, a sharp decline that raises questions about demand trends across Pernod Ricard's spirits portfolio.
- The share price at €65.24 sits well below its 52-week high of €104.34, reflecting how much sentiment has deteriorated over the past year.
- Consolidation moves elsewhere in drinks, such as Henkell Freixenet's reported interest in Pommery, point to a sector under pressure to restructure, which could signal broader competitive challenges for Pernod Ricard.
- Leadership change at a peer like Brown-Forman highlights how the wider spirits industry is navigating uncertainty, a backdrop that can weigh on investor confidence in the group's own strategy execution.
About Pernod Ricard S.A.
Pernod Ricard S.A. is a French drinks group listed on Euronext Paris under the ticker RI, sitting within the Consumer Defensive sector in the Beverages - Wineries & Distilleries industry. It's one of the world's best-known names in wines and spirits, with a portfolio spanning whisky, cognac, gin and other premium labels sold across global markets. As a large, established player in a defensive corner of the market, it tends to draw investors looking for steady demand rather than fast growth.
At a market cap of €16.6B, Pernod Ricard sits among the larger names in its industry. Its price-to-earnings ratio of 11.8 gives a sense of how the market is currently valuing its earnings, while the dividend yield of +7.3% reflects the level of income the shares have been generating for holders. Together, these figures offer a snapshot of how the stock is priced and rewarded relative to its earnings today.
AI-assisted research for informational purposes only — not investment advice. Figures are sourced from third-party market data and may be delayed. Do your own research before trading. Your capital is at risk.